PRESS RELEASE MARCH 2010
For immediate release 

Get fit the luxurious way

Exercising is often considered a chore as the ‘no pain, no gain’ mentality is still followed by many who do it and who teach it.  This spring however a brand new at-home fitness concept is being launched in the UK which promises a luxurious alternative to traditional fitness routines.

WebRacing™ machines – choose from a Nordic skier, treadmill, rower or bike – connect to your home computer allowing you to view yourself as an avatar on the screen racing wherever your heart desires.    This may be cycling along the beautiful Alpe D’Huez course, rowing down a tranquil Thames, or taking part in the world famous Boston marathon.  You are in control of your fitness experience and can even choose the colour of your outfit!

Exercising in these exotic and picturesque locations undeniably adds an element of luxury to a workout but there is also a more serious reason for adopting a fitness routine which is both enjoyable and decadent.  MD of UK WebRacing™, Duncan Lawson, explains more,

“Failing to enjoy your chosen form of exercise is the single biggest reason for giving up on your fitness routine.  It is vital that you pick an activity which keeps you interested and motivated otherwise failure is inevitable.”

Why should we be made to feel guilty about finding a form of exercise which does not follow the no pain no gain school of thought?  Research shows that we shouldn’t as 86% of people who have tried WebRacing™ prefer it to their usual workout, and that repeat usage stands at over 90%.  Those who try WebRacing™ are therefore much more likely to stick to it and reap the health and fitness rewards it brings, certainly more than those who prefer to follow a routine they dread.

WebRacing™ will be available for home use from April 2010 with prices starting at £500.  www.webracing.co.uk.

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